Thought Exercise

When Zurich’s coolest concept store refuses to be a concept.

That’s right, the aesthetically-gifted minds behind Rost und Gold would rather avoid using the word “concept” in reference to their shop. Just as well, because the Zurich shopping destination might be more a cabinet of curiosities than anything else. It’s stocked with a fantastic blend of furniture, lamps and bizarre objects, ranging in style from baroque to mid-century modern. In addition, a lively cultural programme includes in-store art exhibitions, jazz concerts, readings and parties. The shop is open just Thursday to Saturday—the owners spend the rest of their time scouring Europe for pieces to bring back to the shop.

Rost und Gold, Uetlibergstrasse 15, Alt-Wiedikon,

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